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This is the story of a village boy born to replace a brother he had never met. A story of a university drop-out who followed his heart to an unexpected journey to eventually becoming a successful CEO across Asia. Based on 55 years of an unplanned life, this book is packed with stories of successes & failures, dramatic juxtapositions, determining values and life-changing decisions, meeting at the crossroads. This is a book that teaches leadership in ways that textbooks do not.

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Andreas is a multiple award-winning marketer, a Certified Executive Coach & Trainer, NLP practitioner, TEDx speaker, and among the 100 most inspirational LinkedIn icons in Malaysia. In his 33 years advertising career, he has built, restructured & managed several media agencies for the global networks of Publicis, Omnicom, WPP and Havas/Vivendi, leading them to flagship positions in Japan, Taiwan, and Malaysia.  In August 2020 he launched AMVPLUS ADVISORY, specializing in Training, Coaching and Consulting in strategic areas such as Agile Leadership, Dynamic Communications, Emotional Intelligence, Managing Change, High Performance Teams, Vision/Mission & Purpose Creation & Executive High Performance Coaching.

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